FABCHANNEL STOPS ITS ACTIVITIES

During the last nine years, Fabchannel have been successfully promoting concert recordings of national and international artists online among a large international audience. Fabchannel’s concert archive will go offline on Friday 13 March.

The Fabchannel business model bases itself on two essential ingredients: international streaming rights and international advertising/sponsoring revenue. After a substantial investment in 2007, Fabchannel has been focusing fully on increasing its reach among the international audience and the development and implementation of online advertising formats and partnerships.

After an energetic start in 2008 with the introduction of video commercials on Fabchannel.com, media partnerships with renowned news sites like nu.nl and Spiegel.de as well as signing a worldwide partnership with Universal Music Group, in the last few months it has been getting ever more difficult to reach the set targets. The audience has not increased as planned, mostly due to the majority of major record labels giving no consent to record their artists. At the same time, the online advertising and sponsoring market has been put under big pressure due to decreasing budgets of advertisers and sponsors.

The management and shareholders of Fabchannel expect that this situation is not going to change during the next years. Therefore, they have jointly taken the decision to stop all activities in order to avoid getting into financial problems and, for example, lose the possibility to use the archive they have been building in the future.

  Fabchannel / Electronic