David Eun, Vice President Content Partnerships at Google Inc., delivered a keynote at the 10th edition of the MidemNet international forum last Sunday. The central theme of this year’s MidemNet is value creation through the artist/fan relationship.
Eun discussed "the mechanisms behind and the advantages of such diversification of content access within an economic model built around free services" and made some interesting comments about the music industry. Has YouTube already become the new Myspace or MTV!?
From paidcontent.org:
"Lots of people ‘get it’. On the other hand, there’s a culture (among music execs) where ‘these are my interests, meet them, if you can meet them then maybe you can have access to our content’. There’s really not a concern for the other person’s business (ie. Google’s) - (they say) ‘if you can’t figure out how to make it work, that’s your problem’.
If that becomes systemic, you decrease the number of partners you can have."
"How much more innovation is going on in the music industry? And how much could there be? I don’t think we have the answer - but neither does the music industry." So Eun called for closer partnerships, reminding audience members of YouTube’s Content Identification copyright detector.
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