MUBITO WEB PLATFORM LAUNCHED

Swedish new media company Mubito has announced the launch of a dynamic, cutting-edge web platform that allows artists and labels to take control of their online sales, promotion and distribution.

Mubito helps labels and artists build a state-of-the-art, official website and provides a range of unique tools - including a sophisticated online shop which will support sales of downloads, physical CDs, merchandising and product bundles - allowing labels and artists to maximise their revenues from this area of their business.

In addition Mubito gives labels or artists the option of carrying advertising on their official websites and the chance to earn significant incremental revenues as a result. The Mubito platform also supports a fan community on each individual site enabling the interaction of users, encouraging more repeat visits, and creating a valuable direct marketing database. Labels or artists can also choose to include a host of other Mubito designed features on their site including a streaming media player, event calendar and news feed among others.

The Mubito platform revolutionizes the economics of online music; building a new Mubito site from concept to launch can be completed in just 2 hours with no conventional web building expertise required, saving hugely on both lead time and price. The cost to design, produce and launch a new Mubito site is, on average, less than 1/10 of the usual outlay. A monthly subscription fee starting at only €12.95 is the only other cost and this includes all media storage and unlimited bandwidth.

Every Mubito site also comes with a web-based ‘site manager’ tool allowing artists, label staff or designers to edit and manage the site themselves, doing away with the need for designated programmers or webmasters and reducing turnaround times and ongoing running costs significantly. By using Mubito, labels and artists can now turn their official websites from cost centres into key revenue-driving tools.

Mubito already powers hundreds of official music sites, and is currently in business with many major & independent labels and dozens of artists.

In Sweden, for example, Mubito is working with three of the four major labels, most recently providing Sony/BMG Sweden with an official website for the hugely successful ‘Swedish Idol’ winner Marie Picasso (www.mariepicasso.se).

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