MXP4 AND PUSH OFFER SOCIAL MUSIC GAMING CAPABILITIES

MXP4 announced a partnership with Push Entertainment this week. The partnership will give labels and artists the opportunity to include MXP4's game-like interactive music/remix applications in the services they commission from Push Entertainment.

Push Entertainment offers industry standard solutions for labels and artists looking to connect the physical world of CDs, DVDs, mobile, iPads and more with the digital world. These services, which range from incentivized data capture to delivery of bonus content, have been utilized by major labels on campaigns for artists including Mika, Justin Bieber and U2, and by Disney on campaigns for Miley Cyrus.

Albin Serviant, MXP4 CEO, said: "This latest partnership brings us further into the US market as we pursue our MXP4 Everywhere roadmap, aiming to make MXP4 available across all digital music platforms globally.

Our apps, which turn music into an interactive experience as attention-holding and compelling as a game, are proven to build fan engagement, encourage viral distribution and ultimately drive sales.

As such, MXP4 will enhance Push Entertainment's platform and provide the music industry with the most comprehensive suite of marketing tools available anywhere. We're proud to be partnering with Push Entertainment and taking another significant step towards making our applications the standard for interactive music."

Click the link below to visit the MXP4 website. Currently featured on their homepage is their remix app for Hot Chip's "I Feel Better".

  MXP4.com