YOU PLAY MUSIC. THEY PAY ARTISTS.

Advanced Technology Industries announced already in February last year that it had entered into a technology partnership with Audible Magic Corporation in advance of the launch of ATI's Qtrax legal P2P music listening and download service.

To this day, the company has signed deals with Universal, Sony/ATV, Warner Music Group, The Orchard, EMI Music Publishing and EMI Music, TVT Records, Go Digital, ASCAP and BMI. Although the launch of Qtrax is expected soon, if you read this article from Channel News Asia, the big question is still unanswered: "Will the service be unlimited or not?"

Qtrax will be a new type of advertising-supported P2P service offering digitized mainstream music under license from copyright holders through the integration of Audible Magic digital fingerprinting and copyright filtering services. Audible Magic services prevent users from unlawfully distributing and/or reproducing copyrighted content that has not been licensed, and provides Qtrax label partners with assurance that intellectual property owners’ rights are both respected and compensated. Files authorized for sharing by content owners will be freely transferred via the Qtrax P2P network.

"Audible Magic’s technology is integral to providing rock-solid rights protection for our content partners and undoubtedly has allowed us to expand our label relationships," said Allan Klepfisz, Chairman and CEO for Advanced Technology Industries. "Qtrax will substantially change the way digital music is offered to consumers. Rightsholders must be properly compensated but not in all instances by the consumer. We believe that our pioneering model has the potential to create a new industry standard.We have been buoyed by the music industry’s support which is clearly indicative of a timely responsiveness to consumers' needs."

Qtrax features:

* Unlimited free downloads and song plays.
* Agreements with major record labels and independents.
* Royalties paid to artists.
* No intrusive and annoying adware/spyware.
* In addition to MPQs, play all your existing MP3 and WMA tracks.

"We believe that Qtrax represents a novel approach to the compensation of artists and rights owners through their ad-supported P2P model," said Vance Ikezoye, founder and CEO of Audible Magic. "The combination of our technologies and their unique network will protect the rights of content owners and provide for their compensation while facilitating and encouraging greater consumer access to creative content."

The Qtrax Application v5.0 will be launched soon.