Last week Ricall, a leading online music licensing marketplace, has signed a global deal with EMI Music, one of the world’s top record companies. Ricall was founded in 1998 and is now the world's largest online music licensing marketplace. Its website houses a library of tracks from 25,000 copyright owners, including the latest independent, production and unsigned music, as well as international acts from all the major music groups.
Under the agreement, EMI will utilise Ricall’s online platform to help increase the opportunities for its artists to generate income from synchronisation licensing – the commercial use of its music in adverts, films, TV programmes, video games, corporate videos and events, new media productions and premium licensing for music promotions by major brands.
Ronn Werre, EMI Music’s Executive Vice President of Global Sales, said: “EMI Music’s goal is to create maximum exposure and value for our artists’ music by embracing digital technologies and providing the best service to customers. Ricall’s technology will help us deliver a seamless process to business clients wishing to access EMI’s repertoire on a global basis. It is a great system that complements our existing search tools and is a very effective means of reaching new clients, giving our artists more opportunities to generate revenue through all kinds of established and emerging platforms.”
Richard Corbett, Founder and CEO of Ricall said: “We are delighted to announce this deal with EMI which will see Ricall working closely with a second major music group to promote their entire global music catalogue for licensing via Ricall. Synch and premium licensing are a significant and rapidly growing source of revenue for the music industry. Ricall’s unique platform enables copyright owners to take full advantage of this additional market by processing a much greater volume of music licensing more efficiently and cost effectively.”
EMI’s entire global catalogue of recordings will be uploaded onto Ricall’s existing online library – creating a total of more than three million tracks including every track to have ever charted in the UK and US since charts began. Ricall will source and license premium licensing deals for EMI tracks such as ‘free to consumer’ music offerings supported by major consumer brands. Any licences granted by EMI will always be subject to the artist’s approval.
www.ricall.com