SOUNDCLOUD TEAMS UP WITH THE HYPE MACHINE

SoundCloud has teamed up with the The Hype Machine to transform the way labels and artists can distribute, promote and track their new releases across music blogs. Domino are the first label to take advantage of this service, alongside artists including Massive Attack, Marina and the Diamonds, and Delphic.



The partnership will bring bloggers new and pre-release music directly from official sources, and for the first time enables artists and labels to track how and when their music is listened to across the blogosphere. 



The Hype Machine aggregates thousands of handpicked music blogs across the web, serving up the most recent and most popular on the The Hype Machine frontpage to aid discovery of new music. The site has become a key destination for music fans to find out about, and listen to, the latest up-and-coming artists, and is hugely influential in breaking new music into the mainstream.



With this partnership, artists and labels can now serve tracks directly to bloggers, by distributing their music via SoundCloud. The bloggers are then able to embed a range of players from SoundCloud allowing them to promote the music of their favourite artists using the tracks that were originally uploaded. 



The Hype Machine can now detect these players across all the music blogs it currently aggregates, and the tracks can then be listened to directly on The Hype Machine. Artists and labels will be able to access data about each release through their SoundCloud account, including how many plays each track has received on The Hype Machine and from which blogs their plays are coming. The overall result is more interesting music from more legitimate sources.

  The Hype Machine