The Peter Gabriel-backed website - TheFilter.com, has partnered up with ad-funded music service We7, to provide free, personalized online radio stations to its growing user base.
Last year, The Filter provided We7 with its market-leading recommendation technology. This partnership has been expanded to cover radio fulfillment from We7. We7 already has agreements with the music labels in the UK, as well as a strong ad-supported infrastructure to cover streaming costs. The Filter has used this opportunity to develop a fantastically high value feature which fills a current void in the UK market.
“By partnering with We7 we have created a radio player based on our unique recommendation technology. This is another new feature which will help our users with their entertainment discovery journey. As a result we have already seen dwell time and page views on the website increase substantially, and we will build on this during the rest of the year with a number of new features and further changes to TheFilter.com” said CEO, David Maher Roberts.
The new radio stations on The Filter are powered by advanced recommendations technology, meaning that UK users will get a personalised radio station based on their individual music tastes. The stations are set up so that each user will hear songs they are familiar with as well as specially selected songs that are outside of their current taste-circle, so that they can discover new artists. The users can also choose to listen to their friends’ stations, or play from over thirteen genre stations.
The Filter is a personalised content filtering system that aggregates entertainment and information and connects users to content that reflects their tastes and moods. The Filter works by using Bayesian mathematics and it was originally developed by Martin Hopkins, a physicist who was struggling to manage his growing digital music collection.
The Filter currently has partnerships with Nokia Music Store (beta), Ministry of Sound and MSN Music.