$5 COVER

"$5 Cover" is a groundbreaking, multiplatform new effort by Craig Brewer and MTV New Media to document the modern Memphis music scene. By combining Brewer's expert storytelling with the content distribution savvy of MTV and AT&T, "$5 Cover" gives music fans "anytime, any way" access (online and via mobile phones) to an insider's look at what's happening today in a city rich with musical history.

The centerpiece is a 15-episode series shot in Brewer's signature style that follows the professional and personal lives of some of the city's up-and-coming musical acts. Each episode contains a live performance, recording session or other musical component that is seamlessly integrated into the drama. AT&T will present the inaugural "$5 Cover: Memphis" series. MySpace will also host exclusive content and promotion for the series across various areas of the site.

"$5 Cover" also includes a collection of content more than 70 pieces strong -- from mini-documentaries about the artists, interview footage and ringtones to photos, full tracks and tidbits about Memphis culture -- that will be accessible through broadcast, online and mobile platforms.

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