MC HAMMER’S ANSWER TO YOUTUBE: DANCEJAM.COM
Thu, January 03, 2008  
MC Hammer hasn't topped the music charts since the early 1990s, but the former rap star says he has another hit in him - only this time around he'll produce it as a Silicon Valley entrepreneur. Hammer, whose real name is Stanley Burrell, is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com.

The website, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet's hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market, which is expected to rake in $27.5 billion in 2008, according to eMarketer.

If the business pans out, DanceJam could help Hammer compensate for losing his fortune when he went bankrupt in 1996 with nearly $14 million in debts. The bankruptcy was a sobering comedown for Hammer, who parlayed the popularity of his once-ubiquitous song, "U Can't Touch This," to become a pop icon in the early 1990s.

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YouTube.com

MC Hammer visits YouTube in February 2006

YouTube Editors: "Hammer came by the office to lend a hand and showed us the sweet new video for his song Look. While Hammer was here he dropped some serious science about the recording industry and taught us the difference between Hyphy, Thizz and Krumping."