According to MusicWeek, DJ Shadow will launch a special bundle containing exclusive content and tracks from DJ Shadow’s Hidden Transmissions From The MPC Era (1992-1996) in a new partnership with BitTorrent.
With the download comes a free software offer which means you're downloading content which is paid for by another company. DJ Shadow thinks he can change or play a big part in monetising the current torrent ecosystem. This also seems a new content experiment for BitTorrent as well.
From Music Week: The bundles will go out to 150 million active users a month across BitTorrent and uTorrent with the company calling the business model "a potentially sustainable way for all artists to monetise BitTorrent."
BitTorrent chief executive officer Eric Klinker said: "We’ve had a lot of success in the last few years putting great content in front of our audiences. Our featured content experiments with musicians, filmmakers, game developers and authors have resulted in tens of millions of downloads, not to mention record deals, sold-out movie theaters, world tours and all kinds of ancillary revenue generated for the creators we’ve partnered with. New business models built on top of the BitTorrent ecosystem are the future of content. This is where fans are. It’s time to bring artists, filmmakers and game developers into that conversation in meaningful ways too."
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