British fashion label Joystick Junkies has teamed up with leading music producer / DJs Alexander Koning and Mike Ravelli who will DJ under the name The Joystick Junkies to co-promote each other's work and develop unique dance music & gaming crossover opportunities.
The pair, both self proclaimed video game addicts as well as leading music guru's approached Joystick Junkies with the idea of working together under the name early in 2007 and have since played a number of high profile shows around Europe including Ministry of Sound in Moscow as The Joystick Junkies.
Alexander Koning is based in Amsterdam and regularly DJs in Sweden, Hungary, Bosnia, Ukraine, Croatia, England and Russia. Starting off as a club organiser and then DJ, Alexander went on to produce tracks, the first of which, 'Tiwanaku' was picked up for Global Underground, the groundbreaking series of CDs that sold millions of copies worldwide. After that he made, mixed and remixed dozens of tunes that represent his love for good House Music and well produced Techno tacks for labels like Subliminal, Pacha, Bellboy, Sway, Bamboo, Supreme, Madnurse, Concept and Eddie Halliwell's Mix Mag CDs.
From his early days owning a 'Vectrex' console in the 80's to buying up old arcade machines and installing them (and his bed) in a warehouse, Alexander has been a massive gaming fan, and this led him to be one of the first in to rehab for games addiction in 1985.
Returning to gaming in 1999, he met Mike Ravell, a guy who'd been playing since he was 5, had mastered every game within days and was bored within the week. 16 hour gaming days were de rigeur for Mike, but this was balanced with the other addiction he shared with Alexander: MUSIC!
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