Madonna ‘Hard Candy’

MADONNA 'HARD CANDY' **UPDATED**

Thu, March 20, 2008  
Madonna's new album will be pre-released on Vodafone live. Each track will remain live for 24 hours and then will be replaced with the next one. Album details here.

 

Update: // Dutch born Tom Holkenborg aka JunkieXL is among those who have been commissioned to remix "4 Minutes (To Save The World)". Another remixer for the new single isn't exactly a Madonna newbie. In fact, longtime collaborator Peter Rauhofer has also been asked to produce his own version of the song. //

Vodafone and Warner Music International have completed an agreement allowing new music and mobile content from Madonna’s highly anticipated new “Hard Candy” album to be distributed and promoted exclusively to Vodafone customers around the world, prior to the April 28th global release of Madonna’s 11th studio album for Warner Bros. Records.

Starting on April 21st, a total of seven tracks from “Hard Candy”, with songs by the multi-platinum, Grammy-winning singer, songwriter and video visionary, will be released at a rate of one a day counting down the week before the album is available. Each track will remain live for 24 hours for download before being replaced by the next one.

In addition, Vodafone customers in selected markets including Spain, Portugal, Germany and Belgium will get exclusive mobile access to the newly released single “4 Minutes”, effective immediately.

As part of this unique music experience, Vodafone customers in all participating territories will have access to Madonna’s mini site on Vodafone live! which will include one week of exclusive, associated mobile content, including ringtones, ringback tones and SMS tones.

“As the number one digital music service provider in the mobile telecommunications industry in Europe, Vodafone has revolutionised the way people experience music on their mobiles and the collaboration with Warner Music builds on this heritage,” said Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group.

“Through our unique insight into what our customers want and how they prefer to listen to music this is yet another example of delivering superior music experience to customers.”

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