Vince Power, who has been tied to a non-compete clause since selling his stake in his previous success story The Mean Fiddler Group, makes his re-entry into the competitive festival marketplace with an new event less than an hour from the centre of London.
With the event being totally unbranded, free of registration and without any VIP areas - 'A Day at the Hop Farm' aims being a festival for festival goers, returning live music to its roots, where you turn up with your ticket and enjoy the same experience as every other ticket holder.
Power was instrumental in the success of Reading, Leeds, Glastonbury, Homelands, Creamfields and Tribal Gathering festivals and venues such as the Astoria, The Forum and Jazz Cafe and also responsible for the re-union of the Sex Pistols. Power recently created one of Europe's newest and most celebrated festivals Benicassim in Spain, which is extremely popular with thousands of British festival goers who travel to Spain for the 'Glasto del Sol' experience each year!
Vince Power says "This is my first festival in the UK in the last three years, and since then I have been enjoying great success with Benicassim in Spain. I am happy to be returning to create a new independent festival in a far more competitive marketplace, which counteracts the current brand saturated music scene – making the festival goers themselves the most important element of the event. My plan is to own and run more festivals across the UK and Europe in the future!"
'A Day at the Hop Farm' will be headlined by the legendary Neil Young, who is known for his aversiveness for too big a commercial involvement at his concerts. Few years ago, at one of his shows in the Netherlands at "The Heineken Music Hall", each visitor was given a note saying that "sales of alcoholic drinks during the show was strictly forbidden on his personal request - including beer" :)
This totally unbranded festival without any sponsorship takes place on Sunday 6th July 2008.
hopfarmfestival.com
