RARA LAUNCHED

Rara.com is a new digital music streaming service that launched across 16 countries simultaneously this week. The service was designed specifically for the mass market who still use CDs and want an easier way to adopt digital music.

The new service was developed following ICM Research (commissioned by rara.com) which shows at least 70% of consumers have not bought a digital music track in the past six months, and that 60% have never experienced any form of digital music.

rara.com reaches this market by utilising a simple and beautiful user interface, which removes the need to navigate or manage lists of digital media files, through a standard web browser.

Consumers are able to gain instant access to rara.com and a catalogue of over 10 million tracks ad-free for just 99 cents/pence, for the first three months. followed by a flat fee of 4.99 per month for online access (web), with mobile access to rara.com on Android smartphones (web + mobile) just 1.99 per month for the first 3 months then 9.99 per month.

Rara.com has launched in the USA, UK, Ireland, France, Germany, Italy, Spain, Austria, Belgium, Denmark, Finland, Luxembourg, The Netherlands, Norway, Sweden, Canada, Mexico, New Zealand and other markets bringing the new service within reach of more than 900m people.

  Rara.com