THEFILTER.COM
Tue, June 10, 2008 
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The Filter, a personalized content filtering system, last week announced its official launch at www.thefilter.com to better customize the online discovery experience. The Filter, which was the vision of music legend and technology pioneer Peter Gabriel, provides a holistic approach to filtering out irrelevant content and filtering in content across entertainment media, including music, film, news and web video that reflects an individual's tastes and moods through unique algorithms. "The first freedom the Internet brought was the possibility of access to any content, at any time, or anywhere," said Peter Gabriel, the music industry legend whose digital prowess has led to some of the foremost online media solutions. "Now that many of us are drowning in choice, we need good tools to help us make smart decisions. Traditionally, we have had help from people who are more knowledgeable than ourselves, or whose taste we trust, and today we have expert systems to help guide us. 1 | 2 |
YouTube.com
Peter Gabriel talking about The Filter.