Thursday, December 20, 2007
Forget iTunes or Napster, an electronic-music duo from Chicago is taking the internet music business to a whole new level by offering their live act on eBay to the highest bidder. The name of the band is the Makers of Sense, and they are determined to make more sense of the performance market by using new technologies to bring their show directly to the audiences.
“We see our act as powerful, interesting, and entertaining”, said Brother El, one of the two members of the band, “and people have loved every one of our shows”. But the Makers of Sense believe that the performance market, just like many other aspects of the entertainment business, is controlled by insiders who push a few artists by spending millions in promotion.
“People like new, energetic, and original shows, but they are often enticed into overpaying for a familiar tune rather than trying new things”, said Cristian Huepe, a.k.a. labo_labs, the other member of the Makers of Sense duo, who holds a PhD in physics and shares his time between research in complex systems and projects as a musician and producer.
“The music market then becomes a self-fulfilled prophecy, where the successful artists are those who can invest in giant advertising and promotion budgets”, he concluded.
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