“THE VIRTUAL SIDE OF ...... MUSIC, FASHION AND ENTERTAINMENT”

Last week, Doppelganger, Inc., announced the release of vSide, a dramatic evolution of its immersive social experience focused on music, entertainment, and fashion. More than three times larger than The Music Lounge, its previous incarnation, vSide offers users a level of engagement comparable with that of television coupled with interactivity that goes beyond the Web within a social environment that mirrors the real world.

The company also announced the addition of eDoc Laundry, StarStyle and Downtown Records to its partner roster, bringing powerful new brand association and transaction capabilities to a visually stunning, immersive urban commercial environment. vSide is chock full of music, videos, events, activities and dense foot traffic where young consumers come together to connect with their favorite artists, celebrities, and brands, discover new tastes, and become a part of the action.

Said Tim Stevens, CEO Doppelganger, "As both our membership and their level of engagement in our in world experience continue to grow, vSide provides exciting new opportunities for brands to connect with young consumers in interesting ways in a controlled environment that's safe for both brands and users, and specifically architected for in-world and out-of-world communication and promotion. For our users, vSide offers endless new ways to connect with a rich world of music, fashion, and entertainment, express themselves, gain recognition as stylemakers, and ascend in the world."

Click the link below to download vSide (for "virtual side"), the new music-oriented virtual world created by San Francisco's Doppelganger.

  vside.com