DANCE! ONLINE (BETA)

In making the announcement, George White, Senior Vice President, Strategy and Product Development, WMG said, "With the enormous popularity of dance-based games in Asia and other parts of the world, we're excited that our artists and music have the opportunity to reach the millions of fans who are participating in this growing phenomenon."

In another video game industry first, Atlantic Records recording artist Cupid, with his hit single "Cupid Shuffle," will make a personal virtual appearance in the game. Other artist-related announcements will follow where the artists will create their own avatar and play the game live online and chat with fans. The game will feature some of the latest music from select artists and personalized virtual items including artist-branded clothing, accessories and more. Upon the game's full launch later this year, players can compete to win autographed merchandise and other artist-branded products.

Players of DANCE! Online can create their own avatar and use either the keyboard or most PC compatible dance pads to match the beat of the song and to make their character perform choreographed dance steps. The game features up to 6 players dancing together and includes a variety of game modes and option s.

"Meet new friends, make connections, have fun, and show the clubs that you've become a dancing superstar!"

Players will be able to purchase optional items from the game shop to customize their virtual characters with clothing and various accessories. Players can also purchase "song packs" to dance to even more songs from WMG's catalog. The game is free and will be supported by in-game advertising provided by IGA Worldwide.

DANCE! Online is in BETA testing beginning this week, which means that anyone who registers for an account can immediately play for free.

Once you're looking good and dancing well, you can expect to find your perfect mate, fall in love, become a couple, enter couples competitions together, and even get married!

  DANCE! Online

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