The UK based Campaign website as well as some other sites have today posted the news that Vodafone has signed a deal with MySpace to sponsor the social networking site's newly revamped online music studio, where users can remix and record tracks.
The pan-European campaign is said to launch today and aimed to run for eight months, targeting bands, artists and music fans.
According to the article The Music Studio allows users to remix the tracks of established musicians using its new "Go Mix" application. Later in the campaign, users are said to be able to record tracks and upload them on to their MySpace profile, while bands can try out for a monthly "Ones to Watch" competition, to win a session in a recording studio.
The sources posted the following two comments from MySpace and Vodafone officials, as well as a screenshot with their article.
Nick Reid, the head of sales of MySpace UK, said: "MySpace has worked with Vodafone to develop a bespoke platform to engage with our audience and offer them something we know they want. This deal provides us with a great opportunity to allow users and musicians to express themselves, discover new talent and get closer to bands and their music."
David Wheldon, the global brand director at Vodafone Group, said: "The Music Studio offers a unique opportunity to bring a great product to a fully engaged audience. We know that our customers are really passionate about music and we strive to give them new opportunities to experience music on – or off – their mobile. This campaign gives users an innovative, interesting and useful product, while strengthening Vodafone’s association as a key player in the music industry.
Other sources have reported The Music Maker will be available only from MySpace in the UK, Germany and Spain. Yet there is no sign of this new music application anywhere at MySpace, and the suggested URL isn't working either. At time of publication the link leads to a standard music profile, without photo and just Tom and MySpace UK as friends. But it sounds like a maxi mega cool thing! Let's wait and see ...
Update: The website is live! The new Go Mix application is available as a Myspace app. The player looks cool and reminds us of the U-MYX Player application. Go Mix and have some fun!
MySpace Music Studio