DDA - INTERVIEW WITH SCOTT MURPHY

With a new USB based music format called DDA, Scott Murphy builds a bridge between the physical and digital music worlds. One that fits into the existing recorded music industry framework and delivers ease of use and a multitude of options for consumers. Other then the stick, the DDA owner also gets their own space online called ‘myDDA’. It is not just a back up of each user’s content - myDDA is a means to acquire new content, and access the content they own, from any internet enabled computer or on their mobile phone. To build the commercial-ready system and undertake a test marketing period, the first ever five commercial DDAs were released last month in Australia. Enough reason for us to try find out more.

Scott, you firmly believe in a music experience that's deeper than just downloading a track and play it. With a CD or Vinyl LP being a package you can actually hold in your hands, this extra dimension is offered as a physical one. But with DDA this extra dimension is in the digital domain. What exactly do you offer, is it a file format like MP3 - or is it a concept?

"It’s definitely a concept. The actual content that’s included as well as the formats used. Are all case by case for each DDA as each DDA is created by its artist and then maintained by them. All releases to date have had MP3 files on the actual USBs (and WMV and MP4 for videos) but as soon as a User Activates, in their online digital locker ‘myDDA’ they have the option to acquire (at no cost) the .WAV files for each audio track."

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