MARGAUX' FORTHCOMING MXP4 ALBUM IS A ‘MUSICAL MOVIE’

Paris-based company Musinaut today unveiled MXP4, the new digital audio format they've been working on since their inception in 2006. MXP4 transforms an artist’s recorded music into an interactive, multi-sensory experience that can be creatively varied and individually adapted for greater personal listener enjoyment.

The MXP4 (Multiplied Experience Platform in 4D) product suite is currently made up of two components: the MXP4Creator, which is available for artists and musicians, and the MXP4Player, which is designed for use by listeners.

With the MXP4Player, playback can occur automatically or interactively. Music fans can personalise their listening experience by configuring music selections to fit their own mood, or they can select “auto mode” to let the technology choose for them. When the various skins of a track are dynamically remixed, the listener experiences an element of surprise akin to a live performance.

“The music industry is looking for new and creative ways to present their artists and increase revenue,” said Trish Thomson, Chief Executive Officer of Musinaut. “MXP4 technology now gives artists and the industry a new and innovative way to offer richer musical content to consumers. Currently, recorded music is static and two-dimensional. MXP4 technology makes it far more exciting and dynamic by giving it extra dimensions, enabling artists to be more expressive and providing listeners with a more interesting and interactive experience.”

Over the past few months a number of bands, producers and DJs across the United States and Europe have been beta testing the editing tool, MXP4Creator, and many are already embracing it. For example, electro-pop artist songwriter Margaux has completed her forthcoming ‘Spookydubois at Corfe Castle’ album, using MXP4 technology.

“MXP4 technology is such a powerful format and a breath of fresh air for the digital music industry,” Margaux said. It’s given me the freedom to go beyond musical boundaries and opens up an endless amount of new possibilities. As an artist, songwriting was becoming formulaic and boring, but by using MXP4 technology I can now be surprised by my own music.

“My forthcoming album is a ‘musical movie’ as MXP4 technology enabled me to tell a story,” Margaux added. “I could change the atmosphere and style of a song and also add text and photos. The fact that fans can participate in how they listen to the album is also very exciting for me. I can’t imagine making music any other way now.”

  Margaux Music