SanDisk Corporation yesterday unveiled the Sansa slotMusic Player available in the US. The plug & play, portable music player was specially designed for use with the new slotMusic cards. In addition to the Sansa-branded player, SanDisk has created personalized, branded slotMusic players for popular artists such as Robin Thicke and ABBA.
The effortless player doesn’t require a PC, Internet or any time spent managing music. Simply choose your slotMusic or music-filled microSD card, pop it into the devic enjoy your favorite tunes in seconds.
The unique, artist-branded slotMusic Player is a stylish, all-in-one package, which includes both the slotMusic card and a trendy player bearing their favorite artist’s name and image. The branded player comes pre-loaded with an album on a 1GB slotMusic card.
Announced last month, slotMusic is a new format of high-fidelity, DRM-free MP3 music on a microSD card, which gives consumers the ability to easily listen to—and quickly swap—their favorite songs among a mobile phone, personal computer, and any MP3 player with a microSD slot. slotMusic cards available this month will feature nearly 40 of the biggest names in music from all four major music labels: EMI Music, Sony BMG, Universal Music Group, and Warner Music Group. Artists on slotMusic cards include Robin Thicke, Katy Perry and Coldplay.
“With no need for computers or cords, the Sansa slotMusic Player gives consumers more time to play, and less time to worry about managing or downloading their music,” said Daniel Schreiber, senior vice president and general manager for SanDisk. “SanDisk is all about building products that are easy for consumers to enjoy. Just insert your favorite artist’s slotMusic card into the Sansa slotMusic player and press play.”
The Sansa-branded players ship with a customizable black shell, earphones and battery and are expected to be available from retailers in Europe and other regions of the world in 2009.
SanDisk has also developed a special line of Sansa slotMusic Player accessories, including a Sansa Card Wallet, an armband, and additional slotMusic player “shells”.
