A gydget is a fan-based widget that is built to be shared among fans on social networking sites. An artist can create a gydget in minutes with no coding or design expertise. A gydget can contain video, news and events, and can be customized to represent the look of the band.
According to Gerardo Capiel (CEO of Gydgets) gydgets will reshape the very nature of promotion by making easily customizable social network marketing tools available to anyone. "Reaching fans across multiple social networks is crucial in the entertainment space. Because of Gydget’s technology, the latest videos, news, events and other updates can be distributed instantly, regardless of where fans choose to associate online."
Universal Music is building gydgets for artists such as The Who, Ashanti, John Mellencamp, Colbie Caillat and Fair to Midland. But also dance artists such as Paul van Dyk and Paul Oakenfold recognized the potential of gydgets. They've successfully launched their own.
Paul Oakenfold has long been one of the big names in modern club culture. People who don't know that much about DJ culture or the music itself are familiar with Oakenfold's name and what he represents. With more than 135,000 friends on MySpace, Paul is always looking for ways to keep his fan base active and engaged.
"I spend a lot of time on the road, DJ'ing in clubs all around the world," says Oakenfold. "Ensuring that my fans know where I’m going to be is extremely important. When I saw Gydget for the first time, I knew it would provide a great solution for keeping my fans up to date."
Within days of posting his gydget and alerting his fans through his MySpace blog, Paul Oakenfold’s fanbase responded. "I was amazed when I looked at my tracking numbers and saw my fans responding. My gydget was on hundreds of fan pages across MySpace, Facebook, and other sites." Paul said.
Making your widget is fast and easy!