You've come up with the idea eight years ago already. What took you so long?
"It started out as being record company guy who loved albums and recognized their need both artistically and financially for the industry - simply saying surely we can bring the ‘album’ into the digital age and not just trade music as boring faceless files on a track x track basis. I wasn’t working on it full time - I was mr mom and dad for my 3 kids and built was building another business - The Australian Music Prize - at the same time.
"As time went on I realized that the recorded music biz also needed to create a useful customer relationship management system, again using the internet, so we incorporated this. Time also continued to show that some people weren’t buying CDs because they thought they weren’t great value for money anymore… we had to work out where the DDA could fit in to this equation. The 8 year time frame was also due to raising funds and above all a natural evolution - I don’t believe if I had rushed development 4 years
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